Eloqua is a comprehensive cloud-based marketing automation platform acquired by Oracle in 2012, further integrating it into Oracle's suite of Customer Experience (CX) solutions. See Oracle CX for more information.

Eloqua is designed to help businesses automate their marketing processes, nurture leads, and drive successful marketing campaigns across multiple channels. Eloqua facilitates the creation, execution, and measurement of marketing campaigns, allowing marketers to target and segment audiences, score and qualify leads, and ultimately, improve the efficiency and effectiveness of their marketing efforts. With features that include email marketing, lead management, campaign management, and advanced analytics, Eloqua serves as a powerful tool for marketers aiming to align sales and marketing activities and achieve higher engagement and conversion rates. The platform was particularly well-suited for medium to large businesses seeking to scale their marketing operations and leverage detailed insights to make data-driven decisions.