Real estate

CRM for real estate agencies has evolved significantly in recent years, adapting to the specific needs of this constantly changing sector.

• Artificial intelligence (AI) and machine learning are becoming more widespread, enabling the automation of repetitive tasks and the analysis of customer behavior. For example, real estate agents can use AI-powered chatbots to respond quickly to customer queries and provide relevant property information.
• Mobility plays a crucial role: travel is commonplace. CRM must therefore be accessible from mobile devices, especially for calendar and task management, wherever they are.
• Integration with other tools and platforms has become a fundamental requirement: real estate websites, e-mail marketing, financial transactions and so on. This optimizes workflows and ensures a consistent user experience.
• 3D makes it possible to offer immersive virtual tours to potential customers, responding to the demand for a more immersive and interactive experience when searching for real estate.

The tools below are either specialized, serving the real estate sector only, or generalist tools for which the editor offers out-of-the-box adaptations for this sector.