Arenametrix is a data-driven marketing platform designed for the sports, entertainment, and cultural industries. It helps venues, clubs, and organisations optimise their ticketing and audience engagement strategies through advanced data analytics and customer relationship management (CRM) tools. Arenametrix enables users to collect, analyse, and leverage audience data to personalise communication, boost ticket sales, and improve fan loyalty.

Founded in 2015, Arenametrix was developed to address the growing need for better data utilisation in the live event industry. It has since evolved to become a key player in helping organisations maximise audience engagement and revenue through smart data management and marketing automation.