Follow Up Boss is a CRM (Customer Relationship Management) software designed specifically for real estate professionals. Follow Up Boss provides tools for managing leads, automating follow-ups, and tracking communication with clients. The platform integrates with various lead sources and communication channels to streamline workflows and improve lead conversion rates. Follow Up Boss aims to enhance productivity and efficiency for real estate agents and teams, helping them stay organised and responsive. Over the years, it has gained popularity for its user-friendly interface and robust features tailored to the unique needs of the real estate industry.