Bigin is a customer relationship management (CRM) tool specifically designed for small businesses, introduced by Zoho Corporation. Zoho, established in 1996, is an Indian multinational technology company, known for creating a comprehensive suite of software products, including Zoho CRM, which caters to businesses of all sizes. Zoho launched Bigin as a simplified, yet powerful CRM solution aimed at helping smaller enterprises manage their customer relationships effectively without the complexity or the need for extensive customization that larger CRMs might require.

Bigin stands out for its ease of use, affordability, and the way it streamlines core CRM functionalities like managing contacts, deals, and pipelines. It is designed to be intuitive, allowing businesses to get up and running quickly with minimal setup. Bigin also integrates with other Zoho products and several third-party applications, providing a seamless workflow across business operations. The launch of Bigin by Zoho underscores the company's commitment to supporting the growth of small businesses by offering them tools that are not just scaled-down versions of enterprise software but are thoughtfully designed to meet their specific needs and challenges.