Originating from the United States, Keap (formerly Infusionsoft) is a software company that specializes in sales and marketing automation for small businesses, with a strong emphasis on easing the workload involved in managing client relations and sales processes. 

The company has made a significant mark in the market by focusing on simplicity and automation, distinguishing itself through a platform that not only helps in organizing client information and communications but also automates repetitive tasks. This approach enables business owners to focus more on their core activities while ensuring that no client interaction is overlooked.

Throughout its history, Keap has evolved by continuously adapting its offerings to meet the changing needs of small businesses, integrating advanced technology to facilitate lead capture, follow-ups, invoicing, and payment processing within a single platform. This integrated approach, combined with its commitment to supporting small business growth, allows Keap to stand out in the marketplace as a vital tool for business efficiency and growth.