UpiCRM was developed to meet the need for a simple tool to capture and manage leads directly within the WordPress environment. It allows users to aggregate leads from a variety of sources, including forms and social media, into a centralized database for better organization and tracking.

UpiCRM's history shows its evolution from a simple lead management tool to a more comprehensive solution that offers features such as lead assignment, workflow management. It is integrated with a number of forms plugins. It's a simple, hand-crafted tool that will do the job for small organizations whose business is primarily run in the WordPress environment.