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  • Marketing Automation is a comprehensive customer relationship management (CRM) platform designed to streamline business processes and enhance customer interactions. It offers tools for marketing automation, sales management, customer support, and data analytics, all within a unified interface. The platform aims to help businesses understand and engage with their customers more effectively, facilitating personalized communication across various channels such as email, live chat, SMS, and push notifications.

Initially launched in 2013 under the name "UserEngage," the company rebranded to in 2018 to better reflect its broad range of services. Since its inception, has focused on integrating various customer interaction tools into a single platform, reducing the need for multiple disparate systems. The platform's development has been driven by the goal of providing a seamless user experience, enabling businesses to automate repetitive tasks, track customer journeys, and optimize engagement strategies. has grown to serve a diverse range of industries, from e-commerce and SaaS to healthcare and education, continually expanding its feature set based on user feedback and market needs. The company's commitment to innovation and user-centric design has helped it establish a strong presence in the competitive CRM market.

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